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Essentials

Foundation Components

Engineering is the art of materializing creativity today.

Focusing organization-wide on efficiency means that incremental innovation is an emerging key competence.

Innovation mindset requires an open and entrepreneurial disposition, and moving towards a fast-to-market, try-and-fail model.

The ‘T shaped’ engineer (traditional definition of an accomplished engineer), are those who appreciate the existence and importance of other engineering roles and technical disciplines, and are able to cross technical boundaries conceptually and in vocabulary and ways of working.

The ‘T shaped’ engineer is multidisciplinary.

Extending this ‘T’ to ‘π’ means engineers are additionally able to work effectively with all business functions, in particular innovation, marketing and sales, services, finance and procurement.

Design thinking is an important part of this – the ability to work without a roadmap, to shift lens and to empathize with the end-user.

Growth hacking is a call for defining the essential in a business or better saind in an end-user group in odrer to focus for scalling.

Coming the composite architectured organisation (with packaged business capabilities, data fabric, private 5G and embedded AI), the growth is a deep tech problem requiring deep tech solutions. No longer a purelly managerial approch to growth is sufficient – research is key. Deep research.

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